Midsize companies are well-positioned to implement sustainable practices due to their operational flexibility and closer customer relationships. They can lead in niche markets with sustainable solutions and drive significant environmental and social impact within their communities and industries. Yet they may also face challenges in influencing their larger supply chain partners and gaining resources that can boost their sustainability.
Midsize companies need to start implementing sustainable practices and prepare for future regulations that may affect them. They can focus on niche markets with sustainable products or services, thereby gaining competitive advantages.